Content Marketing: storytelling basics

Updated: Oct 29, 2021

Content Marketing Basic Storytelling


Open book with light coming out on the topic of content marketing storytelling basics
Content marketing photo credit: Romolo Tavani


B2B marketers use content marketing storytelling 91% of the time that costs 62% less than traditional marketing with three times as many leads. Developing an engaging story begins with content focused on strong emotion to intrigue your target market so much so that they will share it.

Dale Carnegie said it best, "by constantly reminding yourself how important these principles are to you." Of course, Carnegie wrote about the importance of building relationships with people we encounter in everyday business and social events and how those interactions and behaviors will directly affect your success with those people. That's the goal of content marketing - to build a successful relationship with your customers to last years.

Storytelling structure:

  • A Simple Plot: keep your content marketing plot simple and to the point but in an exciting way.

  • Build with emotion: positive emotions provide measurable results for engagement.

  • Match visuals: does your content match the visual you are displaying?

  • Customers POV: educating your customer on how your product or service will make their lives easier, improved, or save them time.

  • Five storytelling components: the characters, the setting, the plot, the conflict, and the resolution.

  • Set the tone: adding statistics allows your readers to remember your content by bringing to life a real and measurable number.

Cut through the competition with a story that is memorable, convincing, and adds a personal touch to your brand.

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