On-Page Optimization Services: The Body

Updated: Apr 5

As a continuation of the blog about On-Site SEO Services: Title Tags, Meta Descriptions, & Meta Keyword Tags, there is more to learn about on-page SEO. We will explore the importance of On-page optimization relating to Headings, Content, Links, & Images.

Three circles presenting seo strategies including on-page seo, technical seo, and assessment
Photo Credit: Dmitry

The Importance of Headings: Content Development

Content: Important For Rankings

The Power of Links


The Importance of Headings: Content Development

Every great story begins with writing headings to catch the attention of its readers. On-page optimization is no different except you're trying to catch the attention of the search engines first then, the reader. Therefore, having a readable structure to the search engines while still engaging a person is absolutely necessary.

Let's go over why headlines are useful to the search engines. The search engines and their spiders are searching the web to categorize the subject matter of your content to give you a ranking. As a result, the headline of your content is what the search engine will see first and therefore, is an important aspect of why developing strong SEO for your website content, blog, and landing pages to match your headline and keywords.

The H1 Tag

Including your keywords in your H1 tag is just as important as the keywords in your title and meta descriptions. When your page is optimized and enriched with attainable keywords aids in the support of the spiders being able to understand what your website is offering. For example, if you're trying to explain a topic to a foreigner in English (and they don't speak English) the conversation isn't going to go far. What SEO does is fill that gap - you write in HTML, PHP, Javascript, and other coding languages so the search engine understands what you're trying to say.

Keep in mind that when you focus on one major topic for your H1 tag it will benefit your relevance. Multiple headings may be used however, they need to be in hierarchical order (H1, H2, H3, etc.) and include a single attainable keyword.

Overall, your headline should include the following:

  • The H1 tag is the headline of your page

  • Headline tags need to be in hierarchical order (H1, H2, H3, etc.)

  • Keep your headings concise

  • Focus on a single topic and a single attainable keyword

Content: Important For Rankings

Your paragraphs should be short and to the point. Present the facts of your subject matter.

Your website should cover the following:

  • Who you are

  • What your business offers