On-Site SEO Services: Title Tags, Meta Descriptions, and Meta Keywords Tag

Updated: Apr 8

Matrix code with green numbers on a black background
Photo Credit: Oleksii

On-Site SEO Services we provide start with an audit of your website to align your goals with an SEO strategy. A strong SEO strategy is a great way to build your business's credibility, website traffic, and authority. You may (or may not) be aware that search engine rankings fluctuate over time. This detail makes it imperative to regularly monitor your on-site SEO to stay competitive while maintaining relevance. And, sadly, search engines cannot see all those beautiful pictures or videos you have on your website....everything is code! 011100010010100010. Think of the matrix. Those numbers that Neo can see are similar to how the search engine sees your content except with letters and exclamation points and hyphens, etc.

HTML code
Photo Credit: Sashkin

On-Site SEO Services Starts in The Head

You know this. The spot that tells the search engines what your website is about that consists of what products/services you offer, how long you've been in business, and what makes your business unique. And first impressions are just as important to search engines as they are to people. And the reason why it is ideal to structure your content accordingly.

The Head is made up of four key components:

  • Title Tag

  • Meta Descriptions Tag

  • Meta Keywords Tag

  • Meta Robot Tags

You probably are already familiar with the first 3, but "Meta Robot Tags" may be new to you. It's an HTML command used for instructions to all those spiders crawling your website. Do you want the page indexed? Do you want them to follow the links? Sometimes these tags are ignored and will slow down the robot's reading speed.

The Title Tag

Example: <Title>Digital Marketing Agency Madison specs</title>

The title tag is probably the key component because it shows up in the search engine results and tells the search engine what your business page is all about. Once it is optimized, it helps with ranking, branding, and click-through rate.

The goal of the title tag is to develop unique, keyword-rich titles to inform the search engine about what you do, and entice them to click on your page, all the while advocating for your brand.

Keep in mind that if your Title tag appears on more than one page, it will hurt your ranking because it's considered low-value by the search engines. Only 1 Title tag per page!

How to develop an effective Title tag

  • Develop a single subject focal point and place your keywords relating to your subject in the title tag.

  • Apply theme keywords in your title tag that appear with the lengthy keywords first.

  • If you're a developed and well-known company, include branding keywords in the title.