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On-Site SEO Services: Title Tags, Meta Descriptions, and Meta Keywords Tag

Updated: Apr 8, 2022

Matrix code with green numbers on a black background
Photo Credit: Oleksii

On-Site SEO Services we provide start with an audit of your website to align your goals with an SEO strategy. A strong SEO strategy is a great way to build your business's credibility, website traffic, and authority. You may (or may not) be aware that search engine rankings fluctuate over time. This detail makes it imperative to regularly monitor your on-site SEO to stay competitive while maintaining relevance. And, sadly, search engines cannot see all those beautiful pictures or videos you have on your website....everything is code! 011100010010100010. Think of the matrix. Those numbers that Neo can see are similar to how the search engine sees your content except with letters and exclamation points and hyphens, etc.

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Photo Credit: Sashkin

On-Site SEO Services Starts in The Head

You know this. The spot that tells the search engines what your website is about that consists of what products/services you offer, how long you've been in business, and what makes your business unique. And first impressions are just as important to search engines as they are to people. And the reason why it is ideal to structure your content accordingly.

The Head is made up of four key components:

  • Title Tag

  • Meta Descriptions Tag

  • Meta Keywords Tag

  • Meta Robot Tags

You probably are already familiar with the first 3, but "Meta Robot Tags" may be new to you. It's an HTML command used for instructions to all those spiders crawling your website. Do you want the page indexed? Do you want them to follow the links? Sometimes these tags are ignored and will slow down the robot's reading speed.

The Title Tag

Example: <Title>Digital Marketing Agency Madison specs</title>

The title tag is probably the key component because it shows up in the search engine results and tells the search engine what your business page is all about. Once it is optimized, it helps with ranking, branding, and click-through rate.

The goal of the title tag is to develop unique, keyword-rich titles to inform the search engine about what you do, and entice them to click on your page, all the while advocating for your brand.

Keep in mind that if your Title tag appears on more than one page, it will hurt your ranking because it's considered low-value by the search engines. Only 1 Title tag per page!

How to develop an effective Title tag

  • Develop a single subject focal point and place your keywords relating to your subject in the title tag.

  • Apply theme keywords in your title tag that appear with the lengthy keywords first.

  • If you're a developed and well-known company, include branding keywords in the title.

  • If you're a new business, place your branding at the end.

  • Placement for your keywords should always be at the front to entice a higher click-through rate.

Meta Descriptions

Write your meta descriptions in a way that will persuade your potential clients to click on your ad instead of your competitors. Describe what it is you offer in a very condensed way. And, just like the title tag, each meta description should be uniquely designed per page - no duplicate tags.

As we've already learned from above, first design content for the spiders to crawl because the search engines are the deciding factor on whether your content is shown to people.

Focus on writing your meta description as you would an advertisement for your target market; why would they be more interested in clicking your content? While staying in alignment with writing for the search engine.

Duplicate content may hurt your ranking because the search engines don't like to show online users similar content more than once.

Meta Keywords Tag

Interestingly enough, you will not rank on Google for placing a keyword in the meta keywords tag. However, other search engines like Bing and Yahoo still use them. If you can get traffic from smaller search engines, why not include them?

Include all the keywords you used in the title tag and the meta description in your meta keywords tag. And, as far as length goes, the meta keywords tag is double the length of your meta description.

List your keywords in decreasing order. Start with your four-word keywords ending with your one-word keywords.

Today, having an SEO strategy is a necessary aspect of your business. The information offered within this blog post is a small aspect of what makes up the vast atmosphere of on-site SEO. We've covered the importance of the title tag, how it describes what your business offers, how the meta description is similar to an advertisement in the sense that you use it to persuade someone to click, and why it's still beneficial to apply meta keywords tags.

Reach out to us if you're interested in our on-site SEO services.