SEO For Blogs: Optimization & Configuration

Updated: Feb 10

SEO for blogs man holding oversized pencil
Photo Credit: SpicyTruffel

SEO For Blogs Visibility

Increase your blog's visibility with blog SEO to win the #1 spot on google. Everyone wants that #1 spot on the search engine to get the most clicks, traffic, and potential profit. What if your blog could grab that #1 spot? To get that spot, you need to stay consistent, optimized, and, more importantly, engaging.

A problem with small businesses is that they use their blog as another avenue to advertise or write great information but in a very dull way. Instead of thinking internally, "I want to get as much business directed to my website I'll use my blog strictly to advertise my product or service" switch it to asking external questions like "What would get my clients to read this" or "What type of questions can I answer to address my client's concerns."

Did you know: The number 1 reason blogs fail is because people give up. They stop posting content or post content but content that's repetitive (Google penalizes you for repetitive content) or writes content advertising the business instead of content that your clients will want to read.

Have you heard of Inbound Marketing? In a nutshell, Inbound Marketing is a form of advertising that offers your clients great information that gets them to take action without directly advertising your product or service. You educate your clients with the information giving them the power to make a choice but guiding them in the direction you want them to go.

Search Engine Optimization Keywords For Blogs

1. Include your main keyword: your blog should have an HTML <h1> tag on the main page. See the highlighted section below. With an emphasis on the end, "marketing-blog." Remember, to make it relevant to your business.

Marketing blog keyword

2. Include different keywords per blog post: the keyword for this blog post is "SEO" therefore, that keyword should be included in the <title> tag and the URL for this blog post.

SEO settings for a business blog
SEO Settings

3.Include your main keyword in the first sentence. See the below keyword highlighted in yellow.

SEO blog visibility screenshot
SEO blog visibility