Social Media Platforms: Making The Right Choice For Your Small Business

Updated: Oct 23, 2021

#socialmediaplatforms #madison #smallbusiness

Social Media Platforms city view at dusk
Photo Credit: Blue Planet Studio

YouTube, Facebook, Twitter, LinkedIn, Instagram, Pinterest, TikTok, Snapchat. Which platforms are best for your small business initiatives? Additionally, you get to decide the format. Do you have the time to design and develop multimedia campaigns across all channels? Blogs, vlogs, video, photos, Infographics, podcasting. Your options are unlimited!

How do you choose? First, start with a single social media platform and continue to build it up. You don't want to have multiple social media platforms that you're neglecting.

Choosing A Social Media Platform For Your Business

1. Demographics: how does the social media platform align with your customers' and clients' demographics?

  • Do you sell B2B? Then, LinkedIn is a reliable platform. Do you sell to B2C, focusing on a younger customer base? Twitter, Instagram, and Snapchat are great choices.

2. Competitors: what social media platforms do your competitors' use?

  • You have the choice of mimicking your competitors' to obtain their following, or you may test another platform your competitors' aren't using to infiltrate a new opportunity.

3. Skills: what skills do you have to offer? Are you skilled with writing compelling content, designing infographics, creating videos, or editing photos?

  • Facebook and Twitter are better platforms for writing content or, YouTube is ideal for videos, and Instagram or Pinterest for photos.

4. Advertisements: how much do you have available to spend on advertising on social media?

  • There is power in advertising! You can reach a substantial amount of people with targeted social media ads. However, if your budget is restricted, you may still initiate engagement if you are a compelling storyteller with valuable information.

Leave us a comment if you enjoyed our content.