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Does your company have a social media presence? Are you using the correct social media platform(s) for your industry? Are you getting the engagement on your chosen platform(s) that you expected? And, have you optimized your social media platforms to improve your online visibility? 

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Social Media Marketing is a phenomenal selling tool. Social Media allows you to target prospects based on the concepts of building trust with clients and displaying your industry expertise to entice clients to follow your business page.

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From a business perspective, social media platforms offer the potential for targeted marketing leads because of the vast amount of information that is readily available.

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Social platforms were originally developed for friends and family members to stay in touch and share personal information between a select group of people. Today, as social media has grown and gained popularity over the decades, it now has a place for businesses to advertise and build two-way communication between their business and their target market with the intent of making a sale. 

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Full networks such as Facebook and Pinterest may be used to advocate for your brand and strengthen community relationships while other short message networks such as Twitter used for news, announcements, and promotions. Professional networks such as LinkedIn allow a business to attract future employees and inform their followers of internal company news and announcements.